CASE STUDY
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NearBuzz is a cloud based offline campaign management and audience insights platform which enables brands & agencies to run interactive offline campaigns with real-time triggers.

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TARGET

Define target audience and deliver targeted content in real-time.

ENGAGE

Build interactive campaigns to engage and collect data

ANALYZE

Get audience insights (demographics, mood, attention span etc.) using our Computer Vision based audience analytics engine.

Nearbuzz Vision

To run a cloud-based offline campaign management and audience insights platform which enables brands and agencies to run interactive offline campaigns with real-time triggers and to show trends in the outreach of an ad.

Problem

It requires integration with the internet of things [IOT]. Out-of-home & Digital Out-of-home is not leveraged with technologies and The Dashboard experience was very poor for brand managers.

Measuring the outreach of an ad requires facial recognition without compromising on privacy. Creating interactive ads based on gender when users want to know more.

Solution

We created an intuitive and detailed Dashboard with Key Performance Indicators. We enabled IOT integration using the Google IOT cloud and we used Artificial Intelligence to create interactive ads.

With the above intellectual maneuvering, we enabled nearbuzz to build a seamless platform connecting brands and brand managers in the advertisement space.

Visual Design

After testing our prototype, I've started working on the visual design. Based on all our findings and testing results I've created a light and clean UI leveraging the existing Brandguide that will not distract users from their goals.